Minute Media kickstarted a multi-year partnership with Particular Olympics at their 2022 USA Video games with the aim of amplifying the significance of inclusivity in sports activities via neighborhood work and content material creation
NEW YORK, Aug. 22, 2022 /CNW/ — Increasing on their prioritization of variety and inclusion, main international know-how firm Minute Media and its sports activities leisure community, FanSided are proud to accomplice with Particular Olympics Worldwide to assist finish discrimination towards individuals with mental disabilities and additional inclusivity in sports activities. This international partnership exemplifies the ability of genuine storytelling and can leverage Minute Media’s editorial platforms to lift consciousness and share the inspiring tales of individuals with mental disabilities.
“For the final two years, FanSided has been intimately concerned in serving to Particular Olympics deliver consciousness to the unimaginable sports activities programming they provide globally via devoted editorial protection,” stated Zach Finest, Co-Founder & Common Supervisor of FanSided. “As we glance to the longer term, we all know there are such a lot of extra significant tales we are able to inform our readers and are thrilled that this partnership will give us the chance to be a champion for inclusion throughout our passionate fan communities.”
As one of many quickest rising platforms of sports activities and way of life digital properties, with greater than 300 locations centered on particular fandoms, together with skilled sports activities, school sports activities, way of life, leisure and extra, FanSided’s mission is to inform tales which have a constructive influence on communities. This mission is highlighted all through their “Why We Play” editorial collection, which options Particular Olympics and demonstrates the highly effective influence and consciousness of inclusive storytelling.
This multi-year partnership between Minute Media and Particular Olympics Worldwide kicked off in Orlando, FL final month at Particular Olympics 2022 USA Video games the place, as a part of their annual firm offsite, practically 100 Minute Media and FanSided workers from around the globe volunteered their time in-person at a wide range of completely different Particular Olympics occasions. With this partnership, FanSided and Minute Media hope to reimagine what the intersection of inclusive content material between followers and industries appears like, as they prioritize creating communities that commemorate uniqueness. In its continued effort to amplify this storytelling and worker involvement globally, Minute Media will broaden this partnership throughout their different platforms akin to Psychological Floss, by spreading consciousness about Particular Olympics. Moreover, Minute Media plans to proceed supporting Particular Olympics via digital and social content material, media placements and worker participation in different worldwide markets the place each organizations have a presence.
“At Minute Media we all know it’s our accountability to make use of our editorial voice and platforms to create the change we might prefer to see on the earth. Storytelling is our toolbox and it has been an honor to assist inform the inspiring tales of Particular Olympics athletes. We sit up for increasing our partnership with Particular Olympics inside new markets and throughout new platforms,” stated Asaf Peled, Founder and CEO of Minute Media.
Video: https://www.youtube.com/watch?v=gIwJ4Fd7iLU
“I am thrilled to welcome Minute Media and FanSided as companions in advocating for inclusion and constructing constructive attitudes about athletes with mental disabilities via their dedication to inclusive programming worldwide,” stated Mary Davis, Particular Olympics CEO. “On behalf of the Particular Olympics international household I wish to thank Asaf Peled and his superb crew for his or her continued assist and dedication to embracing a very unified method in storytelling. Their dedication to reworking the lives of individuals with mental disabilities via the tales they’ve advised and can proceed to inform is testomony to their rules and ethos as a company.”
About Minute Media:
Minute Media is a number one know-how and digital content material firm. Our proprietary video and multimedia publishing platform, Voltax, powers the creation, distribution, consumption and monetization of third celebration publishers and advertisers in addition to our personal sports activities and tradition content material manufacturers, together with The Gamers’ Tribune, FanSided, 90min, DBLTAP, Psychological Floss and The Massive Lead. As of September 2021, the corporate is ranked as a high three property inside U.S. sports activities video distinctive viewership and U.S. sports activities attain based on Comscore. For extra data, go to www.MinuteMedia.com.
About FanSided:
FanSided, the final word dwelling of followers, is a community of 300+ localized websites custom-tailored to serve numerous sports activities and leisure fandoms. Our websites and their writers are essentially the most educated and devoted voices of the fandoms to which they belong, permitting us to remodel their passions into significant content material. FanSided is owned and operated by Minute Media, whose different locations embody The Gamers’ Tribune, 90min, DBLTAP, The Massive Lead, and Psychological Floss.
About Particular Olympics:
Based in 1968, Particular Olympics is a world motion to finish discrimination towards individuals with mental disabilities. We foster acceptance of all individuals via the ability of sport and programming in schooling, well being and management. With greater than six million athletes and Particular Olympics Unified Sports activities® companions in over 190 international locations and territories and a couple of million coaches and volunteers, Particular Olympics delivers greater than 30 Olympic-type sports activities and over 100,000 Video games and competitions yearly.
Have interaction with us on: Twitter, Fb, YouTube, Instagram, LinkedIn and our weblog on Medium. Be taught extra at www.SpecialOlympics.org.
SOURCE Minute Media
For additional data: Lynelle Jones, [email protected]
